Ismael Burgos

Multimedia Designer

Freshly Hair Science

Freshly Cosmetics


Credits:
Design and Motion Graphics: The Others / Creative Direction: Roger Ruppmann & The Others


My role: 
Animation & Edit
Freshly is a cosmetics brand with a desire of challenging the status quo of the beauty industry. For the launch of its new line of products dedicated to hair care, at The Others we developed their audiovisual campaign, creating a video with a mix of motion graphics, 3D and footage, reflecting the brand’s tone of voice and staying true to their values.

The video was then adapted to different formats (television & social media) and was produced in five different languages (English, Spanish, Italian, French and Portuguese).